About
Roth Ryan Hayes is pioneering new faster, effecient and solution agnostic search outcomes.
The firm has earned a reputation as a trusted adviser to some of the world’s leading companies as they seek to optimize their agency and AI platform resources.
Today, RRH is a leader in the field of overall optimization of marketers resource stack. Recent and current clients include a range of size and complication: Navy Federal Credit Union, SeatGeek, The National Football League, Porsche, The Kraft Foundation/Blue Square Alliance, Enterprise Mobility, and Ross Stores, among others.
Our expert advisors understand the challenges and the concerns of all stakeholders: marketing, finance, procurement, and their partner communications agencies. We deliver objective and pragmatic advice backed up by proprietary data and expert analysis.
Our clients benefit from reliable, quantifiable processes that continue to add value well into the future.
Management Team
Matt Ryan
CEO
Matt is the founder of Roth Ryan Hayes. RRH is one of the country’s leading marketing operations consulting and agency search firms with recent clients including: Porsche, Enterprise Mobility, SeatGeek, Invesco, The Kraft Foundation/Blue Square Alliance, The National Football League, Nestle, New Balance, Nintendo, PNC, Puma, Safelite and Stihl. Matt and Ron Croen launched Goldthrea.ai as the first AI platform based on proprietary industry knowledge to drive effecient and effective use of AI in resource stack optimnization.
Prior to acquiring Roth Associates and re-launching as RRH, he served as Global CEO of WPP’s United Network. Matt’s shift to global work started at Arnold and Euro RSCG, units of Havas. As Co-Chairman and President of Global Brands at Havas Worldwide he profitably managed a 450-person staff of integrated communications professionals. Among the global marketers and brands he worked closely with were Jaguar, Reckitt Benckiser, Merck, Volvo, and Live Nation. His domestic brands included New York Life, Atlantic City, Dos Equis, and others. Prior to joining Havas Worldwide, Matt served as EVP of Havas’s sister agency, Arnold Worldwide. While at Arnold, he led the agency’s winning team in a global Volvo agency review, subsequently staffing and managing the Volvo business globally.
Early in his career, Matt rode the first wave of the digital revolution, founding integrated agency Ryan, Drossman & Partners. A pioneer in digital technologies, the agency launched renowned digital-first brands such as MovieFone, SportsLine.com, TheStreet.com, Verio, and Cantor Fitzgerald. Matt ran the agency for a decade before selling. He then served as CEO of the publicly-traded Change Technology Partners, leading the company through 12 acquisitions. Matt is a graduate of Syracuse University, where he received a B.A. in Political Science and a B.S. in Newspaper Journalism.
Russel Wohlwerth
Partner
For more than 20 years, Russel has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding partner of Ark Advisors, and founder of External View.
Russel started his career as a copywriter but discovered his true calling was in account management. His first job was with McCann Erickson, but he spent the majority of his advertising career at DDB where he was a Senior Vice President, Group Account Director.
Russel’s consulting approach was profoundly shaped by his experience working with marketers that were in the throes of deregulation and structural change – airlines, healthcare, telecommunications, banking, and energy. Working in uncharted territory and creating solutions for never-seen-before problems has proven to be a great foundation for helping companies cope with the volatility of modern marketing.
While best known as a “search consultant” because of the 250+ searches he has conducted, Russel sees marketing agency supplier management as a complex system involving much more than just firing and hiring agencies. Although he has conducted searches accounting for billions of dollars in billings, Russel’s greatest achievements have been revitalizing client-agency relationships, reengineering marketing departments and agency rosters, and bringing sanity to the marketing procurement discipline.
Russel’s clients include Activision Blizzard, Adobe, BMW, CFA Institute, GSK, Hallmark, HP, Intel, LinkedIn, Microsoft, Major League Soccer, Nintendo, National Football League, Oracle, Porsche, Pringles, Sanofi, SAP, Charles Schwab, Sunkist, Toyota, Visa, VW, Wells Fargo Bank, and many others. Russel has conducted more than 30 complex global consulting assignments and searches including several prominent international media reviews.
Russel is an active supporter of industry trade associations. In addition to his involvement with the 4A’s, he also works with the American Marketing Association (AMA), Association of National Advertisers (ANA), the Incorporated Society of British Advertisers (ISBA), and the World Advertising Federation (WAF).
Jonathan Spira
Partner
Jonathan is an inclusive, results oriented media executive and trusted advisor to finance, procurement, internal audit and other departments that touch marketing. He has split his time between media agency and management consulting, and worked across most verticals and media strategies.
Within Accenture and PwC, he founded and led high performing media management practices. For his clients, he focused on contract modernization and compliance, media ROI and quality improvements, benchmarking, agency search, process and controls optimization, transparency and cost savings, digital process & in-housing – all through the lens of driving value and growth. Client categories include automotive, retail, consumer products, travel, financial services, and pharmaceuticals.
He started at MediaCom, serving leading brands like P&G, GSK, and Sprint, managing +$100M budgets, big sports sponsorships, applying marketing mix models, and serving on clients’ global media councils.
Jonathan has his MBA Marketing from Fordham University and manages the lifeguards for Stillwater Lake Association in New Castle, NY.
About Our Founder
Dick Roth
Roth foresaw the need to help marketers identify, select and compensate advertising resources. In response, over 25 years ago, Roth established the agency search category in the United States with his founding of Roth Associates. Since then the firm has been involved in hundreds of searches, pioneering the best practices for the industry as a whole, for which the RRH consultancy has gained significant renown.