Agency executives and consultants say the kickoff to 2026 is seeing a flood of new business reviews from marketers of all sizes and across many categories. (FREEPIK)
In only the first month of the year, Matt Ryan, CEO and founder of agency search consultancy Roth Ryan Hayes, is in the thick of three new business reviews, with three more in the proposal or very early stages. “We would normally see half as many” this early in the year, Ryan said.
