Some search consultants are testing out new ways to conduct agency reviews, in response to criticisms that the process is too long and expensive. (Adobe Stock)
Imagine this: A brand with a $2 million to $4 million marketing account runs a thorough review in four weeks in a low-burden process that costs agencies competing for the account less than $50,000 to participate. Marketers get a streamlined review for about a quarter of the price and in less than half the time of a traditional review, and agencies don’t have to spend six figures to maybe win a piece of business.
