News

The National Football League has scored a new agency partner.

After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy.

“As a company steeped in sports expertise and passion, it’s a dream come true to partner with the NFL and help tell the next chapter of their story,” 72andSunny creative co-chair and founder Glenn Cole said in a statement.

Agency talent and OMD’s Omni data and analytics platform both appear to have been driving factors in the decision. “This is a case of total alignment between the needs of a modern marketer and the capabilities of a modern media agency,” OMD USA CEO John Osborn said in a statement.

The appointment concludes a media agency review launched by Home Depot last June, which was managed by consultancy Roth Ryan Hayes.
The appointment concludes a media agency review launched by Home Depot last June, which was managed by consultancy Roth Ryan Hayes.

“The Home Depot is a remarkable company, an extraordinary business and one of America’s most iconic brands. Being given the chance to help tell its story is true privilege,” BBDO Worldwide president, CEO Andrew Robertson added. “BBDO is honored to be putting on that orange apron.”

The appointment concludes a creative review led by search consultancy Roth Ryan Hayes last year…

“Unpaid RFPs by leading marketers is the fairest way to manage the creative agency’s IP,” said Matt Ryan, CEO of Roth Ryan Hayes, an agency search firm. “By not paying, the marketer does not have the right to use the presented material without compensating the agency. Paid RFPs very rarely compensate the agency fairly for the work, and because of that they are even more unfair.” Ryan also admits he has heard of “horror stories” of marketers trying to get “something for nothing.”

What’s Working and What Still Needs Work

“We’ve seen a very specific move in the multicultural agency’s role from distributing the core marketing message in relevant ways; to active participation in the origination of the core messaging strategies,” Matt Ryan, CEO of consultancy Roth Ryan Hayes said. “Several leading marketers are asking their lead agencies to both deliver multiculturalism at their core and to work collaboratively with their specialist partners.”

The appointment follows a three-month review

Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of record to lead global brand strategy.

The announcement comes six months after it was reported the St. Louis, Missouri-based company was conducting three separate reviews to find agency partners across global media, brand strategy, and digital as it looked to increase its marketing spend. A person close to the process confirmed the review lasted three months and produced four finalists before a decision was made.

After greasing up its engines, Valvoline has chosen Hill Holliday as its agency of record, following a multi-agency pitch.

The move means Valvoline is parting ways with Big Communications, its prior agency of record.

Valvoline, which manufactures and distributes automotive oil, additives and lubricants, has over 1,600 service center locations in the U.S. and Canada. Last month, the company announced it plans to separate into distinct businesses: retail services and global products. Hill Holliday will be its global agency of record, working with both business units starting Dec. 1.

CVS Health has hired Publicis Groupe for its creative and CRM account in the U.S. The decision was made following a review that began in July and was reported to have been handled by consultant Roth Ryan Hayes.The business was formerly with BBDO, which held the account since 2014. Omnicom Group, Interpublic Group of Cos. and Stagwell are believed to have participated in the review as well, using a mix of their agencies.

Russel Wohlwerth has been named partner at Roth Ryan Hayes consultancy to support the firm’s expansion into L.A. and build its global presence. Prior to joining Roth Ryan Hayes, Wohlwerth served as the owner and founder of External View Consulting Group, which specialized in marketing agency supplier management.

The following article appeared on AdAge on Tuesday, April 3, 2017. Read the original here. By Lindsay Stein, Adrianne Pasquarelli.  Party City just hired Hill Holliday as its lead agency for creative, digital and media duties following a...

The following article appeared on Adweek on Monday, October 15th, 2018. Read the original here. The National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius...

The following article appeared on AdAge on Monday, July 16th, 2018. Read the original here. By Megan Graham and E.J. Schultz.Gaming giant Activision, publisher of the popular "Call of Duty" franchise, is sticking with 72andSunny after conducting an...

The following article appeared on AdAge on Thursday, March 22nd, 2018. Read the original here. By Lindsay Stein and E.J. Schultz. BMW has appointed Goodby, Silverstein & Partners as its lead creative agency in the U.S., following a competitive review. The...

Chris Hayes was lucky enough to sit down with Paul Papas, the Global Leader of IBM's Digital Strategy & Interactive Experience (iX) practice, to ask him some tough questions about where digital technology is headed and what part IBM has to play in it. This is...

The first in a series of in-depth interviews Roth Ryan Hayes is doing with leaders in digital and marketing. Chris Hayes sits down with Aaron Shapiro, the CEO of Huge, to talk about what's happening now with digital technology, where it's going, and the...

The following article appeared on AdAge on Thursday, March 9, 2017. Read the original here. By Lindsay Stein. Gaming giant Activision Blizzard is heading toward the final round of its global media review, according to people with knowledge of the matter....

The following article appeared on MediaPost on Tuesday, January 31st, 2017. Read the original here. By Joe Mandese, editor in chief In what they claim is an industry first, ad agencies will not be charged to list their vital information in a database used by...

The following article appeared on AdAge on Monday, December 19th, 2016. Read the original here. By Lindsay Stein, E.J. Schultz BMW has made several agency changes in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners' KBS. KBS...

The following article appeared on AdWeek's AgencySpy on Monday, December 19th, 2016. Read the original here. By Patrick Coffee BMW has picked Omnicom’s Critical Mass as its lead agency for U.S. web design and development after a procurement-led review. This means...

The following article appeared on AdAge on Thursday, April 28th, 2016. Read the original here. By Lindsay Stein Matt Ryan, former New York co-chairman and global brands president of Havas Worldwide, and Chris Hayes, most recently global chief marketing officer of...

Matt Ryan, the former President of Global Brands at Havas Worldwide and Global CEO of WPP’s United Network, and Chris Hayes, the former Global CMO at HUGE, Y&R, and Code and Theory, joined the agency search consultancy founded by Dick Roth as Roth Associates in...