The following article appeared on AdAge on April 26, 2021.
Read the original here.
By Brian Bonilla.
Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of record to lead global brand strategy.
The announcement comes six months after it was reported the St. Louis, Missouri-based company was conducting three separate reviews to find agency partners across global media, brand strategy, and digital as it looked to increase its marketing spend. A person close to the process confirmed the review lasted three months and produced four finalists before a decision was made.
The finalists included a mix of consulting companies and advertising agencies, Matt Ryan, CEO of Roth Ryan Hayes, which was the consulting firm that led the search, told Ad Age. This was among the first major pitches that new global CEO Andy Main was involved in after joining the company last summer, according to peson close to the pitch.
“We’ve seen first-hand how mobility has started to revolutionize entire industries and provide an ever-growing mobility ecosystem,” Main said in a statement. “We look forward to partnering with the team at Enterprise Holdings to create innovative ideas and scale them to drive value for Enterprise, their customers and mobility business partners.”