Sandra Alfaro, John Gallegos, Pedro Lerma, Alex Macias, Marcos Macias, Luis Montero, Luis Miguel Messianu, Leela Ramdeen, Alejandro Rueles (Composite by Ad Age)
Latinos accounted for more than half of the United States’ population growth and the demographic now makes up nearly 19% of the country’s total population, according to data from the U.S. 2020 Census released last month. However, only 6% of the marketing industry’s investment is spent on the Hispanic community, according to the Hispanic Marketing Council.
