Home Depot Names OMD as US Media Agency of Record

Home Depot Names OMD as US Media Agency of Record

The following article appeared on AdWeek on January 28, 2021. Read the original here. By Eric Oster The appointment follows a review dating back to last June Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu...
Home Depot Names BBDO as US Creative Agency of Record

Home Depot Names BBDO as US Creative Agency of Record

The following article appeared on AdWeek on April 16, 2021. Read the original here. By Eric Oster Omnicom now handles both creative and media for the client The Richards Group’s loss was Omnicom’s win. Home Depot appointed BBDO as its U.S. creative agency of...
Advertising to the U.S. Latinx Community

Advertising to the U.S. Latinx Community

The following article appeared on AdAge on October 5, 2021.  Read the original here. By Brian Bonilla. Ad Age spoke to eight multicultural agencies to see how the Hispanic advertising landscape has changed over the years. Latinos accounted for more than...