The following article appeared on AdAge on Thursday, March 22nd, 2018. Read the original here. By Lindsay Stein and E.J. Schultz. BMW has appointed Goodby, Silverstein & Partners as its lead creative agency in the U.S., following a competitive review. The...
Chris Hayes was lucky enough to sit down with Paul Papas, the Global Leader of IBM’s Digital Strategy & Interactive Experience (iX) practice, to ask him some tough questions about where digital technology is headed and what part IBM has to play in it....
The first in a series of in-depth interviews Roth Ryan Hayes is doing with leaders in digital and marketing. Chris Hayes sits down with Aaron Shapiro, the CEO of Huge, to talk about what’s happening now with digital technology, where it’s going, and...
The following article appeared on AdAge on Thursday, March 9, 2017. Read the original here. By Lindsay Stein. Gaming giant Activision Blizzard is heading toward the final round of its global media review, according to people with knowledge of the matter....
The following article appeared on MediaPost on Tuesday, January 31st, 2017. Read the original here. By Joe Mandese, editor in chief In what they claim is an industry first, ad agencies will not be charged to list their vital information in a database used by...
The following article appeared on AdAge on Monday, December 19th, 2016. Read the original here. By Lindsay Stein, E.J. Schultz BMW has made several agency changes in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners’ KBS....
