The following article appeared on Adweek on Monday, October 15th, 2018. Read the original here. The National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius...
The following article appeared on AdAge on Monday, July 16th, 2018. Read the original here. By Megan Graham and E.J. Schultz.Gaming giant Activision, publisher of the popular “Call of Duty” franchise, is sticking with 72andSunny after...
The following article appeared on AdAge on Thursday, March 22nd, 2018. Read the original here. By Lindsay Stein and E.J. Schultz. BMW has appointed Goodby, Silverstein & Partners as its lead creative agency in the U.S., following a competitive review. The...
Chris Hayes was lucky enough to sit down with Paul Papas, the Global Leader of IBM’s Digital Strategy & Interactive Experience (iX) practice, to ask him some tough questions about where digital technology is headed and what part IBM has to play in it....
The first in a series of in-depth interviews Roth Ryan Hayes is doing with leaders in digital and marketing. Chris Hayes sits down with Aaron Shapiro, the CEO of Huge, to talk about what’s happening now with digital technology, where it’s going, and...
