The following article appeared on AdAge on Thursday, March 9, 2017. Read the original here. By Lindsay Stein. Gaming giant Activision Blizzard is heading toward the final round of its global media review, according to people with knowledge of the matter....
The following article appeared on MediaPost on Tuesday, January 31st, 2017. Read the original here. By Joe Mandese, editor in chief In what they claim is an industry first, ad agencies will not be charged to list their vital information in a database used by...
The following article appeared on AdAge on Monday, December 19th, 2016. Read the original here. By Lindsay Stein, E.J. Schultz BMW has made several agency changes in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners’ KBS....
The following article appeared on AdWeek’s AgencySpy on Monday, December 19th, 2016. Read the original here. By Patrick Coffee BMW has picked Omnicom’s Critical Mass as its lead agency for U.S. web design and development after a procurement-led review. This...
The following article appeared on AdAge on Thursday, April 28th, 2016. Read the original here. By Lindsay Stein Matt Ryan, former New York co-chairman and global brands president of Havas Worldwide, and Chris Hayes, most recently global chief marketing officer of...
